30 Second Politics or Ethics in International Business

30-Second Politics: Political Advertising in the Eighties

Author: Montague Kern

"Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising." Journal of Communication "Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in a new bottle, it makes a distinct contribution in three respects. First, other works typically focus on spot advertising in only one type of electoral contest, primarily presidential, senatorial, or gubernatorial; Kern examines political ads at all electoral levels, in representative regions, and in a variety of mass media markets. Second, Kern employs multiple data gathering techniques beyond conventional content analysis of ads or surveys of voters' responses--interviews, a Delphic panel, and selected semiotic approaches. Finally, the book addresses changes in the character and impact of televised political spots since the 1970s, arguing that documentary news styles in ads have been replaced by those of commercial strategy of 'touching someone.'" Choice

Table of Contents:

Introduction: Has Political Advertising Changed Since 1972?
Schools of Consulting: The Responsive Chord Revisited
Issues in Televised Ads and News
Hope, Pride, Reassurance and Trust: Decoding the Cues in Emotional Appeals
Negative Advertising and Affect: The Soft and Hard Sell
Democrats Reach for the Presidency: 1984 and Yet More Enduring Lessons
The Hunt-Helms Senate Race: Finding What Works in a Negative Campaign
Theory and House Practice: Ad Campaigns in the Heartland
To Make a House Race Competitive: Ads in Southern Political Cultures
Conclusion: The New Mass Media Election
Bibliography
Index

Interesting book: Il manifesto comunista

Ethics in International Business: Decision-Making in a Global Political Economy

Author: John M Klin

Business takes place in an increasingly global environment, crossing political and cultural boundaries, and consequently ethical dilemmas arise. The central focus of this text lies in how to make and explain "best choice" judgments in international business situations.

This innovative textbook provides a topical and relevant analysis of the ethical dimensions of conducting business in a global political economy. From a starting point of applied ethics, the book introduces a common set of normative terms and analytical tools for examining and discussing real case scenarios.

Extensive real-world examples, presented in the form of exhibits, cover issues including:
* Foreign production, including sweatshops
* Export of hazardous products
* Testing and pricing of HIV-AIDS drugs
* Advertising tobacco, alcoholic beverages and infant formula
* Deceptive marketing techniques and bribery
* Religious and social discrimination
* Cultural impacts from "music, movies and malls"
*Environmental issues, including oil spills, rain forest preservation, global warming and genetically modified foods

Anyone with an interest in the ethical implications of international business, or the business implications of corporate responsibility in the global market, will find this book a thought-provoking yet balanced analysis. Clearly written, this book will be the textbook of choice in this increasingly important field.