Broadcasting Cable the Internet and Beyond or Plain English at Work

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Author: Joseph R Dominick

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

Book about: Old Cookery Books and Ancient Cuisine or Armchair James Beard

Plain English at Work: A Guide to Writing and Speaking

Author: Edward P Bailey

Everyday we write countless memos, letters, and reports without a second thought. Likewise, we give presentations, both formal and informal. Often this writing and speaking gets criticized for being jargon-ridden, obscure, or long-winded - in short, for not being in "plain English." But what is plain English, and how do we go about writing, and speaking it? In Plain English at Work, Edward Bailey gives the answer, with down-to-earth tips and practical advice. Bailey, an expert in business communications, gives us a simple model for writing. Drawing on two earlier and popular books, The Plain English Approach to Business Writing and A Practical Guide for Business Speaking, this new volume has been significantly updated. It includes up-to-the-minute information on using computers, computer graphics, and typography for your writing, and on using the same technology for designing your presentations. The result is an authoritative and comprehensive single volume that will be the essential guide for everyone wishing to communicate more easily and effectively at work.

Booknews

Offers tips on writing and speaking in both formal and informal situations, emphasizing using plain English rather jargon-ridden or bureaucratic language. Applies a simple model for writing based on style, organization, and layout to writing reports, memos, and speeches, and gives advice on public speaking, using visual aids, designing computer presentations, and handling questions and answers. Includes useful checklists. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

1	What is plain English writing?	3
2	Style: writing a readable sentence	9
3	Organization: getting to the point	25
4	Layout: adding visual impact	31
5	A model for writing	39
6	Passive voice	47
7	Abstractness	54
8	Punctuation	60
9	Blueprint	69
10	Executive summary	73
11	Typefaces	81
12	Headings	94
13	Bullets	103
14	Graphics	110
15	The writing process	117
16	Supervising writers	122
17	Designing a successful presentation	131
18	Organizing your presentation	137
19	Using examples	152
20	Remembering what to say	158
21	Choosing visual aids	169
22	Designing visual aids	182
23	Designing visual aids - further tips	200
24	Designing computer presentations	211
25	Involving your audience and using humor	219
26	Rehearsing	228
27	Setting up the room	235
28	Using effective techniques of delivery	243
29	Presenting visual aids	250
30	Handling questions and answers	263
31	Helping others speak better	271
	Appendix A: Simpler words and phrases	277
	Appendix B: Checklist for speakers	281
	Appendix C: Checklist for setting up the room	283
	Index	285