Breaking Through: Implementing Customer Focus in Enterprises
Author: Sandra Vandermerw
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprises. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Table of Contents:
| 1 | First phase : the awakening | 9 |
| Breakthrough 1 | Create strategic excitement | 11 |
| Breakthrough 2 | Recast the business model | 28 |
| 2 | Second phase : the discovery | 49 |
| Breakthrough 3 | Articulate the new market space | 51 |
| Breakthrough 4 | Identify the value opportunities | 61 |
| 3 | Third phase : the story | 81 |
| Breakthrough 5 | Build a compelling case | 83 |
| Breakthrough 6 | Size the prize | 97 |
| 4 | Fourth phase : the engagement | 113 |
| Breakthrough 7 | Model the concept | 115 |
| Breakthrough 8 | Get people working together | 132 |
| 5 | Fifth phase : the reward | 151 |
| Breakthrough 9 | Get critical mass | 153 |
| Breakthrough 10 | Gather momentum | 166 |
New interesting book: Taverns and Drinking in Early America or Contemporary Cowboy Cookbook
Residential Integrator's Project Management
Author: Todd B Adams
From operations turnover and document review to critical path analysis and the final project schedule, this complete guide to the management of residential integration projects breaks the planning down to eight basic steps. Comprehensive coverage features detailed job descriptions for each member of the team, from project manager and lead installer to basic installer and technician. Readers will learn how to define and estimate a project, develop a scope plan, write a scope statement, store project documents, and more as they develop a solid foundation for understanding project management in the context of the residential integration industry.
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