The Evolution of New Markets
Author: PA A Geroski
How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.
Interesting book: Buy Gold Now or Empire
Locating Global Advantage: Industry Dynamics in the International Economy
Author: Martin Kenney
What are the forces that are driving firms and industries to globalize their operations? This volume explores how specific industries have organized their global operations through case studies of seven manufacturing industries: garments and textiles, automobiles and auto parts, televisions, hard disk drives, flat panel displays, semiconductors, and personal computers. Based on long-term research sponsored by the Sloan Foundation, the chapters provide readers with a nuanced understanding of the complex matrix of factor costs, access to inimitable capabilities, and time-based pressures that influence where firms decide to locate particular segments of the value chain.
The book examines globalization within the context of five factors affecting locational decisions: advances in transportation and communication; the clustering of knowledge assets; the drive to reduce cycle times; the commodification of existing products; and the relative advantages of proximity to customers. The case studies are framed by Paul Deguid’s Preface on the significance of power in value chains and Bruce Kogut’s conclusion on the importance of knowledge in locational decisions. Together, the chapters reveal a remarkable diversity of responses across industries to these forces, and suggest that any understanding of globalization must appreciate this diversity.
This volume is ideal for both MBA and undergraduate students studying the location of economic activities by multinational firms.
Table of Contents:
| Preface: In Vino Veritas? | ||
| Contributors | ||
| 1 | Introduction | 1 |
| 2 | Globalization in the Apparel and Textile Industries: What Is New and What Is Not? | 23 |
| 3 | Globalization, Deverticalization, and Employment in the Motor Vehicle Industry | 52 |
| 4 | The Shifting Value Chain: The Television Industry in North America | 82 |
| 5 | The Organizational and Geographic Configuration of the Personal Computer Value Chain | 113 |
| 6 | Leveraging Locations: Hard Disk Drive Producers in International Competition | 142 |
| 7 | Industry Creation and the New Geography of Innovation: The Case of Flat Panel Displays | 175 |
| 8 | Globalization of Semiconductors: Do Real Men Have Fabs, or Virtual Fabs? | 203 |
| 9 | The Net World Order's Influence on Global Leadership in the Semiconductor Industry | 232 |
| 10 | Conclusion: From Regions and Firms to Multinational Highways: Knowledge and Its Diffusion as a Factor in the Globalization of Industries | 261 |
| References | 283 | |
| Index | 301 |
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