Industrialized Nature or Publicity and Media Relations Checklists

Industrialized Nature: Brute Force Technology and the Transformation of the Natural World

Author: Paul R Josephson

<p>The construction of the Three Gorges Dam on China's Yangtze River. The transformation of the Amazon into a site for huge cattle ranches and aluminum smelters. The development of Nevada's Yucca Mountain into a repository for nuclear waste. The extensive irrigation networks of the Grand Coulee and Kuibyshev Dams. On the face of it, these massive projects are wonders of engineering, financial prowess, and our seldom-questioned ability to modify nature to suit our immediate needs. For nearly a century we have relied increasingly on science and technology to harness natural forces, but at what environmental and social cost.<p>In Industrialized Nature, historian Paul R. Josephson provides an original examination of the ways in which science, engineering, policy, finance, and hubris have come together, often with unforeseen consequences, to perpetuate what he calls "brute-force technologies"—the large-scale systems created to manage water, forest, and fish resources. Throughout the twentieth century, nations with quite different political systems and economic orientations all pursued this same technological subjugation of nature. Josephson compares the Soviet Union's heavy-handed efforts at resource management to similar projects undertaken in the United States, Norway, Brazil, and China. He argues that brute-force technologies require brute-force politics to operate. He shows how irresponsible—or well-intentioned but misguided—large-scale manipulation of nature has resulted in resource loss and severe environmental degradation.<p>Josephson explores the ongoing industrialization of nature that is happening in our own backyards and around the world. Both a cautionary tale and a call to action, Industrialized Nature urges us to consider how to develop a future for succeeding generations that avoids the pitfalls of brute-force technologies.

Table of Contents:

	Prologue: Industrialized Nature	1
1	Pyramids of Concrete: Rivers, Dams, and the Ideological Roots of Brute Force Technology	15
2	The Cellulose Factory	69
3	Corridors of Modernization	131
4	Cold-Blooded Machines	197
	Epilogue: Nature Irrevocably Transformed?	255
	Notes	265
	Acknowledgments	299
	Index	303

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Publicity and Media Relations Checklists

Author: David R Yal

This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists' interactiveapproach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software