Marketing Research or Class Struggle or Family Struggle

Marketing Research

Author: Carl McDaniel

Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

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Class Struggle or Family Struggle?: The Lives of Women Factory Workers in South Korea

Author: Seung Kyung Kim

This study considers South Korean economic development from the perspective of young female factory workers, who grapple with defining their roles in respect to marriage and motherhood. Kim explores the women's individual and collective struggles to improve their positions and examines their links with other political forces within the labor movement. She analyzes how female workers envision their place in society, how they cope with economic and social marginalization in their daily lives, and how they develop strategies for a better future.

Table of Contents:

	List of Tables and Figures
	Preface: Field, Subject, Author
	Acknowledgments
	Language Note
1	Women Caught between Global Capitalism and South Korean Patriarchy	1
2	The Process of Production in the Masan Free Export Zone	19
3	The Myth of Social Mobility: Its Creation and Reproduction among Women Workers	57
4	Labor Militancy and Collective Action	97
5	The Making of Working-Class Identity: Students' Theories and Workers' Lives	129
6	Conclusion	170
	References	185
	Index	197