Advertising and Public Relations Law
Author: Roy L Moor
Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement
?
The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including:
*the categorization of different kinds of speech afforded different levels of First Amendment protection;
*court-created tests for laws and regulations of speech; and
*non content-based restrictions on speech and expression.
{Advertising and public relations studentscan no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.}
This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.
Books about marketing: 1200 Calorie A Day Menu Cookbook or Diabetes Snacks Treats and Easy Eats
Designing and Managing a Research Project: A Student's Guide
Author: Michael Jay Polonsky
"The authors did an excellent job of addressing many of the 'real world' issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects... An excellent text... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects."
--Andrew M. Forman, Ph.D, Hofstra University
Designing and Managing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, "Laying the Foundations", "Undertaking the Research", and "Communicating the Results", which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines.
This unique book presents a step-by-step guide for undertaking Research Projects that is multidisciplinary in focus and student friendly in style. It could be used, as either atext, or a supplementary text on courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.
Table of Contents:
| Pt. I | The foundations | 1 |
| Ch. 1 | Introduction | 3 |
| Ch. 2 | Choosing a topic | 9 |
| Ch. 3 | The role of the supervisor | 21 |
| Ch. 4 | Group dynamics and the role of conflict | 33 |
| Ch. 5 | Ethical considerations | 53 |
| Pt. II | Undertaking the research | 77 |
| Ch. 6 | Planning the research process | 79 |
| Ch. 7 | Literature review | 91 |
| Ch. 8 | Data gathering | 105 |
| Ch. 9 | Qualitative data analysis | 125 |
| Ch. 10 | Quantitative data analysis | 139 |
| Ch. 11 | Establishing recommendations | 165 |
| Pt. III | Communicating the results | 173 |
| Ch. 12 | Presenting the results | 175 |
| Ch. 13 | Writing the report | 185 |
| Ch. 14 | Oral presentations | 207 |
| Ch. 15 | Concluding remarks | 219 |
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