The Wiley Guide to Managing Projects or Intellectual Property

The Wiley Guide to Managing Projects

Author: Jeffrey K Pinto

This handbook pulls together the fundamentals of project management and presents them along side the other business systems and procedures effected by project management. The book is the most comprehensive reference resource for all business managers. It allows readers to understand how project management fits into their organization, and helps them apply this knowledge on the job.

Go to: Parisian Home Cooking or Dictionary of Food and Ingredients

Intellectual Property: Licensing and Joint Venture Profit Strategies

Author: Gordon V Smith

. Annotation ©2005 Book News, Inc., Portland, OR

Booknews

Intellectual property, whether it is a story, character, or product design, is defined as a matter of law. This text shrewdly guides the reader on how to appraise and protect the market value of intellectual property within the rules of that law. By following the correct procedures, a person contributing intellectual property to a joint venture should be appropriately compensated and properly protected from having his creation "legally" stolen by others. Written by two experts in the field, this volume offers insight and advice that would be difficult and expensive to find otherwise. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Biography

GORDON V. SMITH is President of AUS Consultants and has advised clients in valuation matters for almost 40 years. His assignments have included appraisals of nearly every type of tangible and intangible asset as well as consultations relative to royalty rates and the economic life of property. Clients have been many of the Fortune 500, as well as research and government institutions, regulatory bodies, and the US government. He has served as an expert witness on numerous occasions regarding valuations and valuation theory.

RUSSELL L. PARR is Senior Vice President of the Valuation Services Group of AUS Consultants and expert at assessing the value of intellectual property and intangible assets. He advises clients about the value of patents, trademarks, copyrights, and other intangible assets to help accomplish strategic mergers, acquisitions, licensing transactions, and joint ventures.

Table of Contents:

	Preface
1	Emergence of intellectual property exploitation strategies	1
2	Introduction to exploitation strategies	9
3	Introduction to the history and economics of legal limits on licensing intellectual property rights	38
4	Creating industry standards	56
5	Economic analysis of exploitation - underlying theory	65
6	Economic contributions of intellectual property	82
7	Use of the 25% rule in valuing intellectual property	107
8	Determining a royalty rate - an example	125
9	An infringement damages analysis for determining a royalty rate	142
10	Risks of exploitation	149
11	Licensing economics and royalty rates	169
12	Dealing with early-stage intellectual property	202
13	Trademark licensing	219
14	Licensing internet assets	243
15	Licensing negotiations and agreements	255
16	Another view of licensing strategies	273
17	Joint venture	290
18	Corporate acquisition as an exploitation strategy	310
19	University technology transfer	319
20	Global exploitation potential	328
21	Organizing for the future	350
22	Understanding the business and risks of licensing	363
A	Investment rate of return requirements	373
B	Financial and business information sources	386
C	Licensing transaction examples and royalty rates	392
	Index	433