Essentials of Strategic Management or Macroeconomics

Essentials of Strategic Management

Author: J David Hunger

This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs.

Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others.

For professionals in fields of strategic planning and competitive strategy.

Table of Contents:

Ch. 1	Basic Concepts of Strategic Management	1
Ch. 2	Strategic Decision Markers and Social Responsibility	18
Ch. 3	Environmental Scanning and Industry Analysis	34
Ch. 4	Internal Scanning: Organizational Analysis	57
Ch. 5	Strategy Formulation: Situation Analysis and Corporate Strategy	76
Ch. 6	Strategy Formulation: Business and Functional Strategy	100
Ch. 7	Strategy Implementation: Organizing for Action	123
Ch. 8	Strategy Implementation: Staffing and Directing	144
Ch. 9	Evaluation and Control	160
Ch. 10	Suggestions for Case Analysis	178
App. 10.A	Suggested Techniques for Case Analysis and Presentation	187
App. 10.B	Resources for Case Library Research	190
App. 10.C	Strategic Audit of a Corporation	192
	Notes	201
	Index	207

Interesting textbook: Weight Watchers All Time Favorites or Two Dudes One Pan

Macroeconomics

Author: Paul Krugman

Krugman/Wells takes a story-driven approach that focuses on real-world economics at work. The book offers the hallmark clarity and engaging writing style that distinguish Paul Krugman’s work, from his best-selling international economics text to his New York Times best-sellers.

Table of Contents:

PART 1. WHAT IS ECONOMICS?
   Introduction: The Ordinary Business of Life
   1. First Principles
   2. Economic Models: Trade-offs and Trade
    Chapter 2 Appendix. Graphs in Economics
   
 PART 2. SUPPLY AND DEMAND
  3. Supply and Demand
  4. The Market Strikes Back
  5. Consumer and Producer Surplus
   
PART 3. INTRODUCTION TO MACROECONOMICS
  6. Macroeconomics: The Big Picture
  7. Tracking the Macroeconomy
   
PART 4. THE ECONOMY IN THE LONG RUN
  8. Long-run Economic Growth
  9. Savings, Investment Spending, and the Financial System
   
PART 5.  SHORT-RUN ECONOMIC FLUCTUATIONS
  10.  Aggregate Supply and Aggregate Demand
  11. Income and Expenditure
    Chapter 11 Appendix: More on the Income-Expenditure Model
  12.  Fiscal Policy
    Chapter 12 Appendix: Taxes and the Multiplier
  13.  Money, Banking, and the Federal Reserve System
  14. Monetary Policy
   
PART 6.  THE SUPPLY-SIDE AND THE MEDIUM RUN
  15. Labor Markets, Unemployment, and Inflation
  16. Inflation, Deflation, and Stagflation
   
PART 7. EVENTS AND IDEAS
  17. The Making of Modern Macroeconomics
      
PART 8. THE OPEN ECONOMY
  18. International Trade
  19. Open-economy Macroeconomics