Silent Selling: Best Practices and Effective Strategies in Visual Marketing
Author: Judith Bell
This new edition of Silent Selling captures the direction in which today's retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts' recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell's Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace.
Read also Finance for Executives or Business Law
The Audit Process: Principles, Practice and Cases
Author: Iain Gray
This is a key textbook for specialist students of accounting and finance, either undergraduate or professional, taking a first course in auditing. In this third edition the authors continue to provide a refreshing, imaginative and thorough introduction to the audit process, with a rational and coherent foundation for the appreciation of auditing practice. This Revised ISA edition is entirely up to date with changes post-Enron, with new international auditing standards and IFRS replacing UK accounting standards for the first time. With the aid of numerous examples, case studies and questions, The Audit Process: Principles, Practice and Cases provides a realistic and thought-provoking insight into the individual components of the auditing process in the context of the entire audit. A major strength of the book is its questioning approach, designed to encourage the student to interact with the material.
No comments:
Post a Comment