Global Marketing Management or Practical Investment Management

Global Marketing Management: A Casebook

Author: John A Quelch

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.

Go to: Edible Forest Gardens or Simple Food for the Good Life

Practical Investment Management (with Stock Track Coupon)

Author: Robert A Strong

PRACTICAL INVESTMENT MANAGEMENT is intended for learners studying investments for the first time. Very practical and applied, it is comprehensive enough for those who plan to become Certified Financial Analysts, but remains user-friendly due to its clarity of explanation and its pedagogy. The book contains all standard topics found in the typical modern investments text, but in addition, several chapters of Practical Investment Management are unique. In addition to being an increasingly important asset class, mortgage-backed securities provide some thought-provoking questions on fixed income valuation. Bob Strong has an engaging writing style along with practical experience making this a very solid, yet very friendly, book for readers.

Table of Contents:

1. The Concept of Investing. 2. Understanding Risk and Return. 3. The Marketplace. Appendix: Statement of the Standards of Professional Conduct. 4. Bond Fundamentals. 5. Common Stock. 6. Market Mechanics. 7. Fundamental Stock Analysis. 8. Valuation Tools. 9. Technical Analysis. 10. Market Efficiency. 11. Behavioral Finance. 12. Gathering Investment Information. 13. Market Indexes. 14. Convertible Securities. 15. Investing Internationally. 16. Why Diversification? Appendix: Arbitrage Pricing Theory. 17. The Role of Derivative Assets. Appendix: Option Pricing. 18. Managing the Equity Portfolio. Appendix: Index Overwriting. 19. Managing the Fixed Income Portfolio. 20. Mortgage-Backed Securities. 21. Investment Companies. Appendix: Tax Considerations. 22. Performance Measurement and Presentation. 23. Contemporary Issues.