Supervision Skills for the Service Industry or Marketing for Hospitality and Tourism

Supervision Skills for the Service Industry: How to Do It

Author: DV Teson

Supervision Skills for the Service Industry: How to Do It is a practical guide for managers, supervisors, or students aspiring to work in the service business. This book is organized into three parts:

• Conceptual knowledge required for effective supervision
• Practical or applied skills for supervisors to use on the job
• Job search strategies and how to be a supervisor in a real-life scenario

Filled with features that enhance the reader's experience:

• Chapter-opening, "In the Real World," vignettes
• Performance-based learning objectives
• Key terms bolded in the text and defined in the text margins
• Timely articles in each chapter drawn from the Hospitality News newspapers
• Mini-cases
• Questions for discussion
• Key terms lists
• Chapter quizzes
• Chapter conclusions with more "In the Real World" vignettes

Go to: Great Braids or Haircutting For Dummies

Marketing for Hospitality and Tourism

Author: Philip Kotler

Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism, Third Edition. The authors' understanding of the industry results in a practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how.

Table of Contents:

	Preface
	About the Authors
1	Introduction: Marketing for Hospitality and Tourism	3
2	Service Characteristics of Hospitality and Tourism Marketing	39
3	The Role of Marketing in Strategic Planning	71
4	The Marketing Environment	111
5	Marketing Information Systems and Marketing Research	153
6	Consumer Markets and Consumer Buying Behavior	197
7	Organizational Buyer Behavior of Group Market	231
8	Market Segmentation, Targeting, and Positioning	261
9	Designing and Managing Products	299
10	Internal Marketing	349
11	Building Customer Loyalty through Quality	381
12	Pricing Products: Pricing Considerations, Approaches, and Strategy	443
13	Distribution Channels	497
14	Promoting Products: Communication and Promotion Policy and Advertising	539
15	Promoting Products: Public Relations and Sales Promotion	591
16	Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing	629
17	Professional Sales	663
18	Destination Marketing	715
19	Next Year's Marketing Plan	751
	Case Studies	789
	Glossary	875
	Index	885